The better we understand your brand and marketplace, the better Return on Investment we can achieve for you.

A structured testing program is produced, including targeted keywords data mining, creative ad copy, geo-targeting, day parting, and deep linking.

The key factors in sourcing keywords are ensuring that the keywords are relevant to the products and services offered on the website as well as people actively using them to search the internet.

• Sourcing data and seasonality on how users actually search.
• Generation of keywords from Digital Clarity’s extensive database and market tools
• Copywriting of descriptions for each key word, for each search engine (All keywords, title and descriptions will be sent to the client for approval)
• Reviewing the size volume and cost of the relevant client market

• Submission of key words, titles and descriptions to all search engines (Upon submission to search engines, the client will be informed of ‘live’ date)
• As a normal search engine campaign consists of running on more than one engine it is imperative to keep in continual contact with the various engines.
• For many advertisers this is a challenging prospect especially with so many advertisers now using search as a source of traffic and sales generation. This becomes increasingly complex when one tries to do this with different engines, with different technologies across different countries. Digital Clarity Media provides you all the contact you need under one roof.

Once the campaign is live, Digital Clarity provides Dedicated Account Management. Amongst other behind the scenes work, this includes:

• A dedicated account manager
• An internal point of contact and in route to all the major search engines.
• Strategic planning and execution
• Review and Recommendation
• Competitor monitoring
• Seasonality awareness and strategy application
• Total Bid Optimisation
• Total Bid Management
• In depth reporting and analysis

With an experienced account manager looking after your account, you can be assured of continual monitoring and optimisation of your campaign.  Digital Clarity use a variety of dedicated and approved bid management systems that continually optimise and manage bids, in most cases, every hour as well as human monitoring to ensure your account is running to target.

These Bid Optimisation systems sit alongside a recommended third party Search Management tool to achieve cost effective Return On Investment (ROI) and optimise Return On Advertising Spend (ROAS). For any queries, help and support will always be available from your main point of contact and the team.

We thoroughly investigate ROI expectations and funds are intelligently allocated to each search engine down to an ad group level, to ensure that clients are at the optimal advantage to achieve the highest ROI possible

Essential to the monitoring of performance and recommendation of improvement the reporting and analysis that Digital Clarity offers is tailored specifically to each unique clients needs. This offers as simple or in depth data to the client as required.

Regular reporting includes:

• Weekly/monthly reports including evaluation and optimisation suggestions
• Pay Per Click analysis
• Online marketing platform analysis
• Periodic goal and target strategy review
• Market performance updates and campaign comparison
• Market change and competitor trends reviews
• Keyword and Copy analysis and A to B testing

Digital Clarity Australia reports are designed to present exactly the information you need at your fingertips, allowing you total control of your campaigns.  Our philosophy of managing campaigns and communicating in a transparent fashion allows clients to benefit from our services without sacrificing their position or knowledge. Digital Clarity can provide a bespoke through the line digital solution that uses the best of direct response platforms to achieve a seamless ROI.

We choose the right campaign management tool for each client, as mentioned above we were pivotal in designing tracking & bid software but we are not tied to any one vendor. Digital Clarity Media use a variety of dedicated and approved bid management systems that continually optimise and manage bids, in most cases, every hour.

These systems sit alongside a recommended third party Search Management tool to achieve cost effective return on your investment (ROI) and optimise return on advertising spend (ROAS).

We incorporate all of your offline advertising messages as well as online activity and schedule it into our campaigns to ensure brand consistency and higher conversion rates

Digital Clarity Medias focus on one thing - generating ROI for the client

To start the process Digital Clarity Media’s entire campaign account team are required to spend a few hours accessing your site, this to ensure the entire PPC team are aware of your potential campaign with Digital Clarity Media, we will quickly discover the benefits of using your site, and identify any pitfalls.

The campaign managers will also have a briefing meeting with our e-commerce division ‘Engage’ to ensure that if any pitfalls are discovered they can easily be overcome.

We all know how important a good design is to converting visitors into customers and we’ll ensure your site is geared to do so. Driving qualified customers to your site is Digital Clarity Media’s core function. The purpose of your site is to make it as easy as possible for a visitor to achieve what they (and you) want - that's why we focus on usability, and gear your PPC efforts accordingly.

A lot of Digital Clarity Media’s customers are aware of PPC and a lot have tried it with varying success. Our team of PPC experts that have worked with some of the largest online players will strip apart any reports you have to the bare bones and intensively examine areas that need focusing upon to ensure you are getting the most from PPC.

Identifying Marketing Goals:

A dedicated team will then be hand picked from our team members that closely fit your company. They will talk to you and understand your PPC goals:

We will develop specific online marketing goals for the products & services you are trying to promote. We’ll develop with you practical & achievable results that you’d like to achieve over a given time period, these might include:

• Increasing web sales
• Lowering my PPC costs but increasing web sales
• Increasing traffic to your site to build your brand
  
• Increasing downloads & sign ups
• Driving people to your high street store
• The list goes on & on

Budget:

We can work to any budget; we will listen to what you say and discuss with you how much of your marketing budget you wish to invest to help you achieve your goals. We can help you make this decision by providing you with details of expected results in within our proposal. Generally there are two ways to determine your budget:

1. Choosing a Test Budget to start with – Determine how much of your marketing budget you can afford to effectively test the market, we’ll help by providing suggestions on a range of differing budgets
2. Choose a figure based on the revenue you expect to achieve from promoting online – If you expect to receive $1,000 a week from PPC, how much are you prepared to budget to achieve this.

Competitors & Examining the Market Place

The dedicated team then start to examine your market as a whole both online & offline. They will identify any competitors and examine what it is that they are doing; Identifying if can you benefit from following them? Or if you can you benefit more from focusing your efforts differently and having your competitors play catch up? This dedicated team will also highlight any market trends that you can take advantage of, and also be wary of.

When we fully understand all there is to understand about your website, company, market & trends. We will write our proposal and send it to you for your consideration.

Generally to effectively understand your company & market fully in order to propose a service that we feel will succeed it will take up to 3 days to complete.

Digital Clarity Media are the type of company that focuses on quality & accountable accuracy. Please note that there are a lot of cowboys out there that will fire you back a proposal within a day, we aren’t that type of company!

Most engines operate with three levels:

Account Level
Campaign Level
Adgroup Level

We have designed and manage some of the most profitable & complex accounts online today. It takes years of experience & expertise to effectively design a profitable structure:

This involves:

• Keyword Data Mining from all major search engines
• Sourcing data and seasonality on how users actually search.
• A refreshed list of key words from Digital Clarity Media’s extensive database
• Copywriting of new descriptions for each key word, for each search engine (All key words, title and descriptions will be sent to the client for approval)

Submission & Liaison with Search Engines

• Submission of key words, titles and descriptions to all search engines (Upon submission to search engines, the client will be informed of ‘live’ date)
• As a normal search engine campaign consists of running on more than one engine it is imperative to keep in continual contact with the various engines.

We will design a complex structure for each engine, then these structures are sent off to our dedicated account mangers at the specific engine directly for their feedback and suggestion before the account is uploaded and ready to be set live when you’re ready.

We thoroughly investigate ROI expectations and funds are intelligently allocated to each search engine down to an ad group level, to ensure that clients are at the optimal advantage to achieve the highest ROI possible

This process can take up to 5 days to complete, it is time well spent.

Once the accounts are set live we monitor the campaigns 24 hours a day. We have the added benefit of having offices fully staffed with certified PPC experts located in Australia & the UK which means that your accounts are managed by a team of experts 24 hours a day, so you can rest easy and know that while you rest, a team on the other side of the world is watching & optimising your account.

So your accounts are live, lets get you board level reports straight away…

Digital Clarity Media reports are designed to present exactly the information you need at your fingertips, allowing you total control of your campaigns.

We bespoke our reports to communicate in a transparent fashion allowing clients to benefit from our services without sacrificing their position or knowledge.

We will design our reports to fit in with your board level report, all of our reports are bespoke, designed specifically to show the information our clients need, with analysis and action points so you can safely gauge our performance.

This is Digital Clarity Media’s core service and speciality; monitoring & optimising your PPC accounts is what we have built our reputation on; so much so that it has allowed us to expand internationally. We constantly analyse campaigns and optimise rankings and creative to ensure conversions increase – FULL STOP!

You will have 24 hour access to our team.

• Weekly / monthly reports including evaluation and optimisation suggestions and actions
• Pay per Click media analysis
• Periodic ROI-based strategy review
• Market performance updates and campaign comparisons
• Market change and competitor trends reviews