Pay Per Click or (PPC) advertising also known as paid search is without a doubt one of the most effective ways to utilise the power of the major search engines to increase your online effectiveness.

It is extremely important to realise PPC campaigns cannot be simply setup and left to run and for you to sit back and watch the money roll in. It is a highly competitive market meaning that effective PPC campaigns require monitoring, reporting and optimisation. All of these tasks require years of experience and expertise that only a select few agencies can truly offer with any worthy effectiveness, we are one of those agencies.

Digital Clarity Media are market leaders in the service of PPC management. We have led the market in the UK from its inception and have been pivotal in designing widely used tracking software that a lot of other agencies rely on (DC Storm & Digital Chemistry). We attract market-leading experts to our doors and have built a team of highly certified PPC experts serving well known brands including Mercedes Benz, Landrover, Silverstone, Abby Bank, Audi, plus a long list of other well known & start up brands. Now we have expanded into the Australian market, & bring a dedicated team of highly focused experts to help brands & start ups utilise PPC in Australia.

Each Digital Clarity Media client is served by a dedicated team of experts whose focus is on managing paid search campaigns and exceeding clients' targets.

Email campaigns are a great way to keep customers up to date and to promote your products but like a poster or newspaper advert looks are everything. In many ways an email campaign should be treated like a mini-website with the same purpose - to encourage sales.

We'll ensure all our designs work in the most popular email clients including Outlook 2007, Lotus Notes, Gmail, Hotmail and Yahoo; there's no sense in sending out an email if half can't see it!

We will work from a brief that you approve and design professional templates that fit in with your brand. Promoting the products & services you wish to promote during twice a month.

Affiliate Marketing is essential to build your brand, and is a great way to drive buying customers to your website using Affiliates to boost your sales, leads and website traffic.

Digital Clarity Media will manage your affiliate program promoting it using a large 'pay for performance' Affiliate program. Affiliate Marketing and Affiliate programs are very effective low cost internet advertising strategies. Their strategic use can significantly boost your sales results, product branding and website traffic.

Digital Clarity Media will:

Create the Affiliate Program – We have years of experience and know how to structure a program to attract the best affiliates ensuring we get your adverts, banners, product listings on as many sites as possible.

Creative Development – We will design compelling creative banners and rich media adverts that will attract affiliates and generate sales, this is usually a large cost wiped out by using our MWP

Integration with Search – The work is closely combined with our affiliates and our PPC divisions to maximise the use of your brand

Shopping & comparison network sites offer your customers a very easy way to compare products and prices from multiple online stores. They offer the chance to reach customers who are actively researching your products, and are more likely to be interested in your product from what they see displayed in front of them compared to your competitors.

Managing shopping & comparison networks can be a full time job in itself, creating and maintaining feeds, monitoring your stock levels to ensure fulfilment can be satisfied, as well as reporting on performance takes time & experience to do effectively. Many of these functions also overlap with search marketing activity, and may need integrating accordingly, it can be confusing but it needs to be done.

At Digital Clarity Media we have a separate division that works closely with our PPC teams, unlike many agencies who leave shopping & comparison network management to their buying divisions. Our approach is proven to bring improved results, we minimise the duplication of work and allow similar strategies to be implemented across all campaigns as and when appropriate.

You can have the best ‘back end’ to your website, have the speediest logistics division but if a potential customer arrives at your site only to experience a delay in seeing the product you are more than likely to lose the sale, increasing your click costs and blowing out your conversion rates.

Digital Clarity Media produces precise hand drawn deep etching or clipping paths using the industry standard Adobe Photoshop® Pen Tool to separate objects from their background. Our service will save you time and money while seamlessly integrating into your production workflow. Our expert knowledge and experience means we understand studio technique and know where soft focus ends and studio background begins.

Having uniformed images that are professionally processed adds value to your site, and is a must to impress in 4 seconds before the potential customer looks elsewhere.