Online players were among the clear winners for Christmas 2007, and despite the economic worries this year Digital Clarity Media are finding that our clients are leading up to an even better 2008 Christmas trading season, which historically starts towards the end of September and continues to strongly through to the end of February as retailers benefit from post Christmas sales.
Despite growing economic worries, luxury and premium spending in Australia online has remained strong as shoppers look to indulgent purchases to buoy their mood. Evidence also indicates that consumers continue to follow the UK & US trends of a few years ago as they abandon their reliance on the high street and go looking for value nationwide online.
“We estimate that our clients will continue to grow at an exponential monthly rate online as Australian consumers demonstrate they have continued faith in the online logistics. All of our online retailers are growing beyond targeted projections month on month online; however we are also hearing that they are noticing a dip in offline sales which isn’t to be unexpected given the panic in the media”. Says Nathan Downs DCM Australia
It is not too late for Australian online retailers to benefit, it’s important not to rush, efficiency is the key – Do it right and you’ll benefit quickly.
It takes about 10 days to efficiently set up, test & broadcast a well thought out, researched PPC account from the initial conversation with DCM to the first day your online marketing campaigns go live.
0 Responses to “Christmas Trading: Online Sores as High Street Suffers”
Leave a Reply