Archive for the 'Digital Clarity' Category

Optimising Quality Score

Published
by
admin
on January 20, 2009
in Digital Clarity and General
. 0 Comments

Over the last 6 years PPC marketing has developed into a fiercely competitive market arena with certain keywords valued at more than $54.33. With such high competition comes a necessity to improve the relevance of your listings.

Google has recognised this and is actively seeking to improve the relevance of search results. To help search marketers generate high quality traffic which is likely to result in conversions Google amended their quality score algorithms.

Quality score is important because it affects where your ads appear (ad rank) and how much you pay per click. The real question though, is how do we improve the quality score and generate more conversions?

There are various rules of thumb when optimising ad quality score. I have outlined them below:

  • Run lots of small, concise ad groups. Keeping the keywords in you campaign tight and relevant to each other (that is they follow the same theme) will allow you to write effective ad copy relevant to all keywords in the ad group.
  • Assuming you have a reasonable budget it is better to run campaigns with lots of small ad groups than ad groups the size of campaigns. Google have allowed us to break campaigns into ad groups for a reason. Use them.
  • I would suggest a typical ad group should have between 1 and 20 keywords all linked by a common theme.
  • Try to include keywords in your ad copy. This ensures that your copy is relevant to the keyword searched and will improve your quality score.
  • Create more than one ad per ad group, turn off ad optimisation and run A/B testing on your ad copy. This will allow you to test the performance of each ad against the other.

Digital Clarity Media Expands into Australia

Published
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admin
on November 9, 2008
in Digital Clarity
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November 2008: “We are managing the digital marketing for a number of Australian brands from the UK, so the expansion into Australia was a natural step to take”

Digital Clarity Media is a highly regarded Search & Digital Marketing Agency whose doors opened in the UK some 7 years ago; founded by the Digital Clarity Group’s CEO Reggie James, who was instrumental in developing DC Storm, a leading bid & tracking software that is used by many digital agencies around the world.

Reggie says, “We are delighted to announce the opening of our Australian office. This will complement our London & Guilford offices and will enable us to respond to the increasing demand for integrated global campaigns more effectively, we are in a great position and excited to be able to provide Australian companies with a world class digital marketing service”

Using search as the core, Digital Clarity Media seamlessly integrates all online platforms to achieve optimum customer acquisition on behalf of its clients. Digital Clarity Media has a variety of teams now stationed in Australia that work in tandem to ensure a clear line of communication both internally and to clients.

The Sydney office is led by Digital Clarity Media’s Australian Online Strategist Nathan Downs and a dedicated team of PPC experts who have worked structuring & managing online campaigns for Mercedes Benz, Landrover, Audi, Abby Bank, HR Owen, BGR Bloomer Solicitors, Crimson Business to name a few. Nathan says “We have found that the Australian Online Search Market is operating inline with where the UK search market was a few years ago. It is only natural that people that shaped the online success for UK companies then have the experience & expertise to shape Australian companies online success now”

Nathan Continues “We have taken over the management of PPC campaigns for a number of Australian Brands since soft launching in Australia and the results are truly outstanding for those clients; in some cases we have increased ROI by 2,500”

The difference between Digital Clarity Media and other SEM companies is demonstrated by the superior results we consistently deliver for all of our clients in some of the most competitive industries online. Our team has pioneered some techniques & also has vast experience in testing all forms of website marketing, so we know what works and what doesn’t.

Using best practice and a unique transparency in its approach, Digital Clarity Media has built a reputation for Service, Commitment and Results.

Christmas Trading: Online Sores as High Street Suffers

Published
by
admin
on November 7, 2008
in Digital Clarity and Industry News
. 0 Comments

Online players were among the clear winners for Christmas 2007, and despite the economic worries this year Digital Clarity Media are finding that our clients are leading up to an even better 2008 Christmas trading season, which historically starts towards the end of September and continues to strongly through to the end of February as retailers benefit from post Christmas sales.

Despite growing economic worries, luxury and premium spending in Australia online has remained strong as shoppers look to indulgent purchases to buoy their mood. Evidence also indicates that consumers continue to follow the UK & US trends of a few years ago as they abandon their reliance on the high street and go looking for value nationwide online.

“We estimate that our clients will continue to grow at an exponential monthly rate online as Australian consumers demonstrate they have continued faith in the online logistics. All of our online retailers are growing beyond targeted projections month on month online; however we are also hearing that they are noticing a dip in offline sales which isn’t to be unexpected given the panic in the media”. Says Nathan Downs DCM Australia

It is not too late for Australian online retailers to benefit, it’s important not to rush, efficiency is the key – Do it right and you’ll benefit quickly.

It takes about 10 days to efficiently set up, test & broadcast a well thought out, researched PPC account from the initial conversation with DCM to the first day your online marketing campaigns go live.