Website Analytics

In the day to day management of complex online advertising campaigns, a vast amount of data in inevitably produced. It is crucial that the data captured is not only accurate and up to date but that it can be analysed and re-applied top the campaign to make a difference. Using a variety of different data capture models, analytics platforms and industry knowledge, the team at Digital Clarity Media are continually refining and analysing trends and user behaviour to ad impact to our clients advertising campaigns.

We choose the right campaign management tool for each client, we were pivotal in designing tracking & bid software but we are not tied to any one vendor. Digital Clarity Media use a variety of dedicated and approved tracking & bid management systems that continually optimise and manage bids, in most cases, every hour.

These systems sit alongside a recommended third party Search Management tool to achieve cost effective return on your investment (ROI) and optimise return on advertising spend (ROAS).

The team at Digital Clarity Media approaches the analysis of advertising data as a 3 dimensional approach. Sometime collating data from offline data (such as print media) as well as other broadcast media and then summarising data with the intent to extract useful information and develop conclusions.

Looking at various Data sets, the team can then reverse engineer results to the original data mining of keyword sets (e.g. for a paid search campaign) and draw powerful conclusions as to the potency of the campaign. When all elements are considered and analysed, only then can there be a true reflection of actual return on investment (ROI)